As simple as just organic brown rice - for real? Organic brown rice, popped and ready to deliver a satisfying crunch to kickstart your day. Pour a bowl, or use as a topping for a delightful crunch. USDA Organic, 0g Sugar, Gluten-free, Non-GMO, Made in California. Our packaging is made with 43.5% post-consumer recycled (PCR) materials because we believe in supporting a healthy planet.